Branding / Design
NutriRoot is a startup food manufacturing company focused on the production of groundnuts in the city of Ikotun, Lagos Nigeria. To launch there company and begin business operations, NutriRoot sought after a brand identity to help establish a face and symbolize their business to potential customers and it's general consumers.Â
Date
October 2024
Role
Brand Designer
Main Concept
NutriRoot focuses on the idea that groundnuts (peanuts) are both nutritious and deeply rooted in cultural traditions. The brand emphasizes natural, sustainable farming practices and the wholesome goodness of it's products.
Identity
Logo Mark
The logo mark was a carefully thought out serif font modified by replacing the letters "O" with a detailed groundnut seed to showcase its purpose, while maintaining simplicity.
Packaging
Text Book
